Johannesburg, South Africa (Monday, 20th October 2025) – AMIRI is debuting its first-ever Womenswear Pop-Up at Sandton City, marking the brand’s exclusive introduction of the Women’s Autumn-Winter 2025 Collection to the African continent.
Transforming Diamond Walk into a refined creative destination, the installation, which launched this past Friday, celebrates modern femininity, craftsmanship, and the spirit of Californian luxury.
Showcasing key pieces from the Autumn-Winter 2025 collection, the space captures the essence of AMIRI’s evolving women’s narrative — where elegance meets contemporary design. Each silhouette reflects the brand’s signature balance of structure and fluidity, craftsmanship and ease.
Conceived by AMIRI creative director and founder Mike Amiri, the installation is defined by natural hues and the iconic MA insignia. Thoughtfully designed to elevate each garment, the pop-up embodies luxury craftsmanship at its finest, staying true to the brand’s identity.
Textured cabinetry and a modern, minimalist layout set the stage for this new centerpiece within Sandton City’s luxury wing. The open, breezy atmosphere reinforces AMIRI’s modern Californian spirit, allowing the collection to be experienced from every angle.
ALL YOU NEED TO KNOW ABOUT THE AMIRI WOMENSWEARS POP UP
WHERE: Sandton City, Diamond Walk, Johannesburg, South Africa
TRADING HOURS
Monday to Thursday
9AM-7PM
Friday and Saturday
9 AM – 8 PM
Sunday and Public Holidays
9 AM – 6 PM
