Born in South Africa in 2002, Brutal Fruit Spritzer was created to fill a gap in the cider market, quickly becoming a leader in premium beverages with its sophisticated branding and unapologetically feminine identity. Known for fostering social connections and celebratory moments, the brand has now achieved a major milestone—international expansion under the AB InBev portfolio, launching in Brazil, the UK, and China.
From Spritzer Brunch to The Pink Table: A New Era of Connection
For years, Brutal Fruit has brought women together through its beloved Spritzer Brunch, creating unforgettable memories. Now, the brand is elevating the experience with The Pink Table—a global movement celebrating authentic female friendships and unconditional acceptance.
Candice van den Bosch, Brutal Fruit Brand Director, explains:
“Having seen the magic of women connecting deeply, we believe this experience is universal. The Pink Table is the next step in our journey—a stylish, safe space for women to celebrate friendship.”
The Pink Table: A Global Phenomenon
Brutal Fruit Spritzer has become synonymous with strong friendships and meaningful connections. The Pink Table embodies this ethos, offering:
- A stylish, empowering space for women to connect
- A celebration of friendship, fashion, and lifestyle
- A global experience set to debut at Paris Fashion Week 2025
Brutal Fruit Goes Global: Expansion & Innovation
As Brutal Fruit enters new international markets, it continues to redefine premium beverage experiences. The brand’s presence at Paris Fashion Week 2025 marks a pivotal moment, showcasing its vibrant culture on a worldwide stage.
Stay tuned as Brutal Fruit Spritzer takes its next bold step into the global spotlight!
