Mercedes-Benz South Africa (MBSA) Passenger Cars celebrated the remarkable achievements of its agent network. Despite a challenging economic landscape, the annual Agent of the Year Awards served as a tribute to excellence, resilience, and an unwavering dedication to the Mercedes-Benz brand.
Honouring Excellence in a Milestone Year
The 2026 awards hold particular significance as Mercedes-Benz celebrates 140 years since Carl Benz filed the patent for the first internal combustion car in 1886. This milestone is not merely a celebration of a brand, but a tribute to a moment that changed humanity forever.
Sixteen standout performers were honoured for their contributions across retail operations, embodying the core values of customer satisfaction and operational efficiency. The evening culminated in the prestigious Chairman’s Awards, recognizing the Best Agent of the Year—partners whose performance sets the gold standard for the entire national network.
The Pinnacle of Luxury: Mercedes-Maybach
The event also served as the exclusive launch pad for two masterpieces of automotive engineering. The All-New Mercedes-Maybach SL 680 Monogram Series: Redefining the open-top driving experience with unparalleled sophistication. The Mercedes-Maybach S 680 V12 Edition: An ultra-exclusive release limited to just 50 units globally. MBSA is proud to announce that only two of these coveted vehicles will be available within South Africa, representing the absolute zenith of automotive rarity.
A Partnership Built on Transparency
Central to the success of MBSA is the “Open Door” philosophy maintained with its dealer network. This transparent relationship has allowed both the brand and its agents to navigate a tough fiscal year, using challenges as a catalyst to refine and improve processes.
“While the past year has presented undeniable challenges, we are proud to have achieved strong and commendable results. This would not have been possible without the unwavering dedication of our agents. Their support not only strengthens Mercedes-Benz Cars in South Africa but also contributes meaningfully to our global performance.” – Esté Campher
General Manager, Dealer Network, Training and TSS
Looking Toward the Future
As MBSA looks toward the next chapter of mobility, the focus remains on innovation and the delivery of true Mercedes Moments.
“At Mercedes-Benz, we embrace challenges as opportunities to evolve. This journey is not one we undertake alone. These awards honour the remarkable contributions of our agent network, whose support has been key in helping us achieve our strategic objectives. Inspired by 140 years of innovation, we are focused on shaping the future.” – Alexandra Boavida, Vice President Sales and Marketing, MBSA.
Congratulations are extended to each of the Mercedes-Benz Cars Agent of the Year category winners:
MERCEDES-BENZ CARS CHAIRMAN’S AWARD:
Mercedes-Benz Menlyn
MERCEDES-BENZ FINANCIAL SERVICES CHAIRMAN’S AWARD
Mercedes-Benz Century City
| Category | Winner |
| BEST NEW SALES PERFORMANCE MERCEDES-BENZ CARS | Maemo Motors |
| BEST PRE-OWNED SALES PERFORMANCE MERCEDES-BENZ CARS | Mercedes-Benz Century City |
| BEST E-COMMERCE, TOP END AND EQ PERFORMANCE | Mercedes-Benz Paarl |
| BEST MARKETING PERFORMANCE – PLATINUM | Mercedes-Benz Umhlanga |
| BEST MARKETING PERFORMANCE – GOLD | Rola Motors |
| BEST MARKETING PERFORMANCE – SILVER | New Vaal Motors |
| BEST LEAD MANAGEMENT PERFORMANCE – PLATINUM | Mercedes-Benz Century City |
| BEST LEAD MANAGEMENT PERFORMANCE – GOLD | Mercedes-Benz Paarl |
| BEST LEAD MANAGEMENT PERFORMANCE- SILVER | Stanmar Motors |
| BEST CSI PERFORMANCE (SALES AND SERVICE COMBINED) | Mercedes-Benz Stellenbosch |
| BEST PARTS REVENUE PERFORMANCE | Mercedes-Benz Johannesburg South |
| BEST WORKSHOP PERFORMANCE | Mercedes-Benz Constantiaberg |
| BEST DIGITAL CONTRACT PERFORMANCE | Mercedes-Benz Constantiaberg |
| BEST MERCEDES-BENZ FINANCIAL SERVICES PERFORMANCE | Mercedes-Benz Umhlanga |
| BEST AGILITY PERFORMANCE | Maritime Motors |
| TOP INSURANCE PERFORMANCE | Mercedes-Benz Grand Central Motors |
| MERCEDES-BENZ CARS AGENT OF THE YEAR, SILVER | McCarthy Inyanga |
| MERCEDES-BENZ CARS AGENT OF THE YEAR, GOLD | Ronnies Motors |
| MERCEDES-BENZ CARS AGENT OF THE YEAR, PLATINUM | Mercedes-Benz Umhlanga |
