For 13 days this September, Johannesburg shoppers can experience a taste of Babylonstoren as the Cape Winelands farm takes over Hyde Park Corner’s Centre Court with a spring installation created for the occasion.
Open to the public from 2 to 14 September, Babylonstoren in Bloom is the centrepiece of Hyde Park Corner’s Made for the Season campaign and marks Babylonstoren’s first activation of this kind in a shopping centre. Inspired by Babylonstoren’s Puff Adder walkway, the installation draws on the farm’s gardens, design and seasonal planting, giving visitors things to see, smell, sample and take home.
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A selection of Babylonstoren bath and body products, home fragrance, linen, décor, honey, pantry items, wine and gift items will be available to sample and purchase throughout the activation. The collection draws on the farm and its gardens, with many of the products made using ingredients and materials grown or produced there.
Adding spring colour to Centre Court will be a display of clivias alongside the Babylonstoren installation, including the first double clivia in South Africa, called The Hyde Park Double, grown and bred by independent clivia grower André Swart. Clivias also connect to the Babylonstoren farm, where they are one of the garden’s spring highlights and form part of the seasonal planting along the original Puff Adder walkway.
“Babylonstoren has such a distinctive sense of place that people recognise immediately, whether through its gardens, its food or the products that come from the farm,” says Tevye Block, general manager of Hyde Park Corner. “Bringing a taste of that experience to Johannesburg gives our customers something genuinely special to discover at Hyde Park Corner this spring.
“Made for the Season is also about the pleasure of discovering what is new as we move into spring. Babylonstoren in Bloom brings that idea to life in Centre Court, while our stores are introducing new fashion, fragrance, swimwear and homeware for the season. We want people to come in, explore and enjoy everything happening throughout the centre.”
The Puff Adder walkway that inspired the installation is one of Babylonstoren’s best-known garden features. The 70-metre walkway on the farm follows the banks of a stream beneath a dome-shaped lattice structure, with its planting changing throughout the year. Clivias take their turn in spring, following winter aloes and preceding the roses, berries and bonsai of summer. The Hyde Park Corner interpretation recreates elements of that walkway on a smaller scale.
More Made for the Season at Hyde Park Corner
Babylonstoren in Bloom is part of a wider spring line-up at Hyde Park Corner, with new arrivals and seasonal collections during September. South African lifestyle brand Freedom of Movement opens at Hyde Park Corner on 3 September with its collection of footwear, apparel, bags and accessories, while the centre’s fashion and lifestyle stores are introducing new-season ranges. Also new to Hyde Park Corner from 1 September is RedLine Paris South Africa, the fine jewellery brand’s first boutique in Africa. RedLine, known for minimalist pieces designed to be worn, layered and collected, opens in Johannesburg following its expansion across Europe, Asia, the Middle East and the United States. [Flag: “distinctly Parisian approach” cut as promotional framing — confirm if this is meant to remain as brand description.]
At Moss, the Mii à Table collection brings garden-inspired detail to the table, while La Corset introduces the latest Pain de Sucre swimwear range. Avenue 2A, the South African stockist of Brunello Cucinelli fragrance, is also showcasing the Italian fashion house’s fragrance collection. [Flag: “exclusive South African stockist” — unverifiable claim, either confirm with Avenue 2A or attribute directly.]
Babylonstoren in Bloom at Made for the Season runs in Centre Court from 2 to 14 September 2026 during normal Hyde Park Corner trading hours.
