iCAUR South Africa has introduced an OEM-backed customisation offering that allows customers to personalise their vehicles through wraps, decals, accessories and other styling options.
According to iCAUR, personalisation has been part of the brand’s approach from the outset. Rather than treating it as an aftermarket addition, the brand says it intends to make customisation part of the ownership experience, giving customers the option to create a vehicle that reflects their personality. iCAUR says this is expressed in the V23. Its upright shape, proportions and defined exterior panels provide a surface for contrasting colours, graphic treatments and accessories.
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“Life is too short to drive a boring car,” says Shannon Gahagan, national brand and marketing manager at iCAUR and OMODA & JAECOO South Africa. “We want an iCAUR to feel like an invitation rather than a default setting. We bring the attitude, while our customers bring the personality.”
Customer interest has included colour-blocking across selected V23 panels, from pastel treatments to darker wraps extending from the waistline to the roof. Wraps may also be used to incorporate personal designs or company branding without the permanence of a painted finish. Customers can develop their designs with the assistance of iCAUR’s preferred specialists, who also install the completed treatment.
iCAUR describes personalisation as a spectrum rather than a fixed offering. Customers may choose anything from a decal or contrasting panel to a more extensive transformation. These options can be selected before the vehicle is purchased or added at any point during ownership. Customers interested in customising their vehicle can contact their preferred iCAUR dealership to discuss the available options.
Wraps, accessories and V23 body kits
The current wrap offerings range from individual panels to partial and full vehicle wraps. Prices include VAT:
| Wrap option | Price |
|---|---|
| Full wrap | R35,000 |
| Half wrap | R18,000 |
| Sides only | R12,500 |
| Bonnet only | R3,600 |
| Boot only | R3,600 |
The cost of the wrap may be financed as part of the vehicle purchase.
Customers can personalise their vehicles at any stage of the ownership journey, whether before purchase or after taking delivery. Interior and exterior accessories are available, including phone holders, GoPro mounts, roof racks, side ladders and luggage boxes.
V23 owners can also choose from body-kit options, described as either a retro-influenced look or a more futuristic, cyber-inspired character. [Flag: “retro-influenced” and “cyber-inspired” are iCAUR’s own descriptions — consider attributing directly or confirming these are the brand’s official terms.]
Applied and supported by preferred specialists
Customers can create their own wrap designs with the help of iCAUR’s preferred specialists, who also handle installation using specialist tools, controlled heat and application techniques. This allows the material to conform to the vehicle’s convex and concave surfaces while maintaining a consistent finish.
The offering uses Avery MPI 1105 Super Cast wrapping film with DOL 1460Z laminate. The material is approximately 100 microns thick and has a stated lifespan of up to 10 years, while also providing an additional protective layer over the original paintwork. [Flag: “stated lifespan” — confirm this is per manufacturer spec, not iCAUR’s own claim, before publication.]
Wraps carry a three-year fitment warranty against popping and peeling. Manufacturer fade cover applies for one year on horizontal surfaces and two years on vertical surfaces.
The material can be removed or replaced later without damaging the underlying OEM paintwork when the correct procedures are followed. Regular cleaning is recommended, particularly after exposure to bird droppings, acidic rain residue and other contaminants that may affect the wrap’s appearance over time.
All customisation must remain within safety, warranty and roadworthiness requirements. Wraps and accessories may not obstruct visibility or interfere with lighting, registration plates, cameras, sensors or other safety-related equipment.
“This is about making personalisation accessible without compromising the integrity of the vehicle,” says Gahagan. “Our owners are not passive buyers. They help bring the brand to life through the choices they make and the personality they add.”
iCAUR says it plans to develop the offering further as customer participation grows, with seasonal wrap designs, special-edition combinations and additional customisation options among the possibilities under consideration.
Customers may contact their preferred iCAUR dealership to discuss the available customisation options.
