Taking place from 19 to 24 October 2026, the Chery International User Summit will gather vehicle owners, media, and automotive stakeholders at Chery’s global headquarters in China. This year’s programme marks a distinct pivot, placing greater emphasis on the real-life users behind the brand’s products.

Under the banner “Together. For Family”, the six-day event explores how the everyday needs of modern households directly shape Chery’s approach to vehicle safety, intelligent mobility, and long-term ownership value.

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The theme expands on Chery’s global “For Family” strategy, moving beyond abstract specifications to align product development with functional everyday requirements such as interior space, fuel efficiency, safety, and operational simplicity.

                 ┌─────────────────────────────────────────────────────────┐
                 │           CHERY USER SUMMIT 2026 AT A GLANCE            │
                 ├─────────────────────────────────────────────────────────┤
                 │  Event Dates:      19 – 24 October 2026                 │
                 │  Location:         Chery HQ, Wuhu, China                │
                 │  Core Strategy:    "Together. For Family"               │
                 │  Key Debut Models: All-New TIGGO 7 & TIGGO X7           │
                 │  Tech Focus:       Super Intelligent Valet Parking, CSH │
                 └─────────────────────────────────────────────────────────┘

Practical Tech for Everyday Driving

Through its “Technology. For Family” pillar, the summit demonstrates how automated and intelligent systems ease common daily driving hassles.

At the Chery SIVP Family Experience Camp, attendees will test Super Intelligent Valet Parking technology in simulated real-world scenarios, including busy school drop-offs, tight shopping centre parking, automated vehicle retrieval, and departure routines.

“Technology has the greatest value when it responds to a real need in someone’s everyday life,” says Verene Petersen, National Marketing Manager at Chery South Africa.

“That is what ‘For Family’ represents. Whether we are talking about safety, intelligent features, efficiency or space, the starting point is the person using the vehicle. The User Summit gives Chery an opportunity to listen to those experiences across different markets and use them to inform how our products and the wider ownership experience continue to evolve.”

            ┌──────────────────────────────────────────────────────────────┐
            │                  CORE SUMMIT DEMONSTRATION PILLARS           │
            ├─────────────────────────────────┬────────────────────────────┤
            │ SIVP Family Experience Camp     │ Super Intelligent Parking  │
            │ Chery Super Hybrid (CSH)        │ Electrified Efficiency     │
            │ Chery Safety Challenge Camp     │ Live Vehicle Crash Test    │
            │ All-Electric Chery Q            │ Urban Driving Test Drives  │
            └─────────────────────────────────┴────────────────────────────┘

Electrification also takes centre stage with Chery Super Hybrid (CSH) technology. Combining dedicated hybrid engines with advanced electric hybrid transmissions, the system balances dynamic output with lower fuel consumption. Built-in Vehicle-to-Load (V2L) capabilities allow families to use the vehicle battery to power external appliances during outdoor travel.

Live Crash Testing and Real-World Safety

Safety forms the second anchor of the summit under “Guardian. For Family”. Rather than relying purely on laboratory metrics, the Chery Safety Challenge Camp subjects vehicles and active safety suites to live validation tests. Highlights include a publicly observed full-vehicle crash test, verifying occupant shell integrity and airbag deployment parameters under strict collision protocols.

The event also features insights from Chery’s international Guardian Club members, detailing real-world safety encounters from owners across global territories.

Global Debuts: TIGGO 7 and TIGGO X7

Shifting away from traditional corporate presentations, the annual Chery Brand Night and KOC (Key Opinion Consumer) Forum will weave new product reveals directly into real-world family stories.

            ┌──────────────────────────────────────────────────────────────┐
            │                     MAJOR UNVEILINGS & PROGRAMMES            │
            ├─────────────────────────────────┬────────────────────────────┤
            │ Global Vehicle Debuts           │ All-New TIGGO 7 & TIGGO X7 │
            │ All-Electric Urban Focus        │ Chery Q Test Drives        │
            │ User Co-Creation Platform       │ Global KOC Forum           │
            └─────────────────────────────────┴────────────────────────────┘

The programme will mark the global debuts of the all-new TIGGO 7 and TIGGO X7, alongside dedicated test-drive opportunities for the all-electric Chery Q. By involving families from Chery’s global Happiness Family campaign in vehicle evaluation and discussions, the brand aims to establish a direct feedback loop between buyers and engineering teams.