As excitement builds for what promises to be the most ambitious edition of Haus of Kühl to date, Jägermeister has announced the introduction of SafeNow – a global personal safety platform, as an official feature of the Haus of Kühl 2026 experience at Victoria Yards in Johannesburg on 25 July 2026. Funded through Jägermeister’s global programme to champion safer nightlife, SafeNow gives every attendee access to a trusted, real-time personal safety tool before, during, and after the event because the best nights are the ones where everyone gets home.
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Why This Matters
Nightlife safety is a conversation that deserves more than a policy on a wall. For Jägermeister, bringing SafeNow to Haus of Kühl is a direct and practical commitment to creating a space where attendees can focus entirely on the music, the culture, and the community knowing that support is available the moment they need it.
“At Jägermeister, we believe great nightlife starts with creating spaces where people feel safe, supported and free to enjoy the moment,” says Ephraim Manana Snr, Culture and Experiential Marketing Manager. “We are proud to bring SafeNow to Haus of Kühl, giving attendees access to a trusted global safety platform while strengthening the support available throughout the event experience.”
Haus of Kühl will operate as an official SafeNow zone, meaning attendees will have immediate access to on-site security response simply by triggering an alert through the app at any point during the event.
How SafeNow Works — Four Simple Steps
SafeNow combines personal safety networks with dedicated event response capabilities, making it one of the most practical and genuinely useful safety tools available at a live event in South Africa. Here is how to use it:
Step 1: Download
Get the SafeNow app on your phone before you arrive at Haus of Kühl. Do not wait until you are already there.
Step 2: Set Up Your Network
Add your trusted contacts; friends, family, or anyone you want alerted in an emergency. This is your personal safety circle and it takes less than two minutes to set up.
Step 3: Use It Anywhere
SafeNow is not just for the event itself. Use it while travelling to Victoria Yards, while you are inside the venue, and when you are heading home at the end of the night. Safety does not clock out when the music stops.
Step 4: Trigger an Alert If You Need Help
If you need assistance at any point, trigger an alert in the app. Your location details are instantly shared with your trusted contacts and at Haus of Kühl specifically, the alert also connects you directly to on-site security for an immediate event response.
One Night. One Movement. One Venue. Stay Safe Throughout.
Haus of Kühl 2026 is shaping up to be the most talked-about cultural event on Johannesburg’s calendar this July. Phase One tickets sold out in record time. Phase Two is now live and with a SafeNow-powered safety layer woven into every element of the experience, this year’s event is not just bigger. It is smarter, more inclusive, and built around the belief that the best cultural experiences are ones where every single person in the room feels genuinely free to be present.
Download SafeNow before 25 July. Set up your network. Then show up and enjoy everything Haus of Kühl has to offer — knowing that Jägermeister has your back from the moment you leave home to the moment you arrive safely back.
