Jägermeister has officially revealed the full artist line-up for Haus of Kühl 2026, with the highly anticipated cultural experience set to take over Victoria Yards in Johannesburg on Saturday, 25 July. Following the record-breaking sell-out of Phase One tickets and the strong demand for Phase Two, Jägermeister has announced the final line-up for what promises to be its biggest Johannesburg takeover yet
Returning with an even stronger focus on celebrating South African creativity, music and culture, Haus of Kühl continues to evolve beyond a traditional music festival. The 2026 edition promises an immersive celebration of artistic expression, bringing together some of the country’s most exciting musicians, creatives and tastemakers for an unforgettable day in one of Johannesburg’s most iconic creative spaces.
Also read: Reebok x Icecream revives the Board Flip in fresh Pale Cerulean colourway
Leading this year’s experience as the official Haus of Kühl Meisters are Young Stunna, Focalistic, Fokofpolisiekar, KMAT and Van Pletzen.
Joining them is an exciting collection of artists spanning amapiano, hip hop, electronic music, alternative rock and live performance, creating one of the most diverse Haus of Kühl line-ups to date.
The official 2026 line-up features:
The genre-spanning line-up reflects the bold, fearless and culturally driven spirit that has made Haus of Kühl one of South Africa’s most talked-about live experiences.
Returning with a renewed focus on Johannesburg, Haus of Kühl continues its evolution as more than just a music event. It is a celebration of creativity, self-expression, community and culture, bringing together some of the country’s most influential artists, creators and tastemakers under one roof.
Taking place at the iconic Victoria Yards creative precinct, this year’s edition promises multiple music stages, immersive art installations, curated cultural experiences and unforgettable moments celebrating the people shaping South Africa’s creative landscape.
“We wanted this year’s line-up to reflect the diversity and fearless creativity that defines Haus of Kühl, Jägermeister and SA’s creative community,” says Ephraim Manana Snr, Culture & Experiential Marketing Manager.
“From amapiano and hip hop to alternative rock and cutting-edge electronic music, every artist has been carefully selected to create an unforgettable cultural experience. This is more than a festival, it’s a celebration of the creators, communities and movements driving South African culture forward.”
The announcement follows overwhelming demand from fans after Phase One tickets sold out shortly after launch, reinforcing Haus of Kühl’s reputation as one of South Africa’s premier cultural experiences. With Phase Two tickets currently sold out, music lovers are encouraged to keep an eye on our page for some free giveaways.
Beyond the music, guests can expect immersive brand experiences, art installations, curated food and lifestyle offerings, and unique collaborations that continue to redefine what a live cultural event can be.
